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4 for 3 on all thongs · Shop thongs

Plain, discreet packaging on every order

New collection

Once upon a feeling

Embroidered bras, sheer mesh thongs and suspender belts in dreamy pastels. Delicate, but never sweet.

01 / 03

Just landed

Every piece is fully adjustable, so it fits the way you want it to.

See it move

The embroidery, the sheer mesh, the adjustable straps. Tap any video to watch with sound.

Shop by story

Every collection tells its own story, from its colourway to its custom hardware.

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Complete the set

Pick a story, choose your sizes and add the full look in one go.

Your set£0

It's bridal season

Two ways to say yes. Which one is you?

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Shop by piece

Build your own story, one piece at a time.

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Size guide

Find your Untold size

Simple sizes from XXS to XXL with fully adjustable straps. Tell us your usual bra size, or measure yourself, and we'll match you in seconds.

Model in the Kiss and Tell rainbow set, showing where to measure
Full bust
Underbust
  1. 1UnderbustKeep the tape parallel to the floor and measure around your ribcage, directly beneath your bust.
  2. 2Full bustThen measure around the fullest part of your bust.
  3. 3Wear a wired braFor the most accurate fit, measure in a non-padded, wired bra.
How would you like to find it?
Band
Cup
–Untold size

Choose your size to see your match.

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This is a guide only. Fit can vary slightly by style, fabric and personal preference.

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Loved in every size

Real words from real customers. Hover to pause, tap a product to shop it. Read all reviews

Close-up of pink embroidered lingerie with custom hardware
Model in the Kiss and Tell black embroidered bra
As seen in Vogue
Our story

Not just lingerie, a whole fantasy

“Designed not to change the woman wearing it, but to bring out the version of herself that was already there.”
  • Delicate, but never sweet.
  • Soft, but never safe.
  • Too much? Exactly enough.
0+years designing for M&S and Coco de Mer
0years perfecting the first collection
0five-star reviews and counting
Read Ellie's story

From the journal

Gift guides, bridal edits and styling notes.

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Questions, answered